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Research papers

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong
Company: Ipsos MRBI
September 13, 2012
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Citation

Saxton, Zalis, Rodenburgh and Wiltfong (2012a, September 13). Socialised research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/socialised-research


Research papers

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008
Authors: Ian Stewart, Graham Saxton
Company: Viacom International Media Networks
April 9, 2008
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Citation

Stewart and Saxton (2008a, April 09). Circuits of cool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circuits-of-cool